Wednesday, October 26, 2011

BBQ Logo Design: One

Along with my new chapter book, I've also been working on a new logo design and a new children's book. The company needing the new logo is "The Bottomless Pit Bar-B-Q". We started with their current logo which is actually a stock illustration and their current t-shirt design which was done by a friend of theirs.

With these images as a starting point, they told me they wanted one image to serve both the needs of the t-shirt, the business cards AND for printed lables to put on their products. They also wanted the main character to be a mixture of pig and man standing at a grill. So i set to work finding reference photos of pigs and hefty men and got the bunch of rough samples below.

From these, so far they like number six for the face but I'm guessing we'll want to put  a bigger body/belly on him as they want the name of their business actually written acrross his apron. They're also planning to send some photos of the actual grill they use to try some samples with that. I'm guessing it looks something like that T-shirt drawing above. A bit boxy and angular but I think I can make it work without it looking too much like a coffin. Personally I was kind of leaning more towards number one or seven but was getting a bit worried that these may be too detailed for a small business card. So I made  aquick sample and printed it off. Looks good even at the small size.

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