BBQ LOGO 1: Clients original Logo and my initial rough concept sketches
BBQ LOGO 2: Refined pencil sketch and discussion of tangent points
Over the past month or so I've brought a few projects to completion and dug in deep with a couple of more recent projects. This BBQ logo design was started months ago so i was quit happy to finally bring it to completion.
First I did a finalized ink link drawing.
Then I did the final digital art. We originally wanted to use either watercolor or oil paint for the final but the client eventually decided they wanted to have the logo blown up large enough to go on the side of their concession truck. SO at that point I made the leap to digital art and discovered a way to vectorize the final art. More on that below. I did a few samples for the t-shirt design but mostly focused on the business card design as my starting point that would lead into the other product designs.
The business card design process involved many steps. It would take too much room to show all the process but I have a sampling below. Basically I did font samples, background color samples, layout samples. The client liked a cropped version on a black background so i then refined that further with a few more ideas involving a gradient background color.
So to this point I had designed, business cards, t-shirts and product labels. Now I needed to take this art produced at a fairly small size and enlarge it to a really huge size without losing any of the quality. Typically an artist would create the original art in adobe illustrator as vector art but I didn't have the option available to me as I generally work in traditional mediums. So for this I turned to an online program called "vector magic". In my initial tests I immediately noticed the vector traced sample was horrible quality. The below image on left shows my original digital rough sample I did with shading. On the right is the vector file which shows harsh lines and shapes on the shaded areas instead of smooth transitions.
So I determined the best way to end up with a good vector was to do the original digital art with flat colors. This in the end feel also lead to a better logo overall anyway as it simplified all of the forms and colors to the basics.
For those unfamiliar with vector files. Basically typical images are in pixel based formats which use small dots/pixels to display the image. Vector uses mathematical equations in the form of shapes of color to display images. So vector files are easily scalable without losing any of the quality. This logo as a vector file can now be enlarged as much as the client wants and it will keep its sharp lines. Pixel based images get blurry as they are enlarged.